Disneyfication in Africa

There are 2 factors in Africa where i can spot the " Disney". Firstly would be the McDonald's chain of fast food that is operating in Africa. The first McDonald's outlet opened in 1995 and has now grown to 132 restaurants in South Africa alone. A record was set when South Africa opened 30 restaurants in just 23 months, at one stage opening 10 restaurants in 78 days. McDonald's is renowned for its training throughout the world. South African crew members receive comprehensive training in restaurants across the country. The company has trained and employed over 6000 South Africans at various levels, including franchisees, restaurant managers and crew.

Secondly would be Starbucks Coffee. They have recently opened a few outlets in hotels like SunSquare Montecasino Hotel in Johannesburg and then will be launched across the country. Through a food service agreement that allows agencies to offer Starbucks coffee to business-to-business set ups such as food service and office coffee operators.

Through these facts, we can see how disneyfication could happen to Africa through Starbucks Coffee and how it has already happened through McDonalds outlets. It shows a growing trend of these outlets as we can see from the growth of McDonalds. With growing business, more labour would be required and the growing tendency for frontline service work to be viewed as a performance will only increase.